We work at the coal face with audiences: testing ideas, logging feedback and delivering better cut through for our clients. We will connect you to new markets and retain the faith of existing followers while adding value through design and our unique, inquisitive approach.
Audience Engagement, Design and Editorial
Client
CityMag
Project
A separate business, CityMag was conceived as a way to showcase the emerging entrepreneurs changing Adelaide for the better. Edition 14 has been re-designed to reflect a new content structure and better connect with the business' digital engagement strategy.
Client
Ginos Group
Project
This advertising campaign for one of the city's most innovative developers consists of a series of customised artworks made in collaboration with Be Friendly. Strategy and copy writing by Masthead, art direction and illustration by Be Friendly.
Client
Leigh Street Luggage
Project
Advertising campaign for Leigh Street Luggage. Strategy, art direction and copywriting by us. Photography: Andrè Castellucci
Client
Collect
Project
The co-creation of Masthead Studio and Xtra Shiny, Collect was the little magazine that could. Distributed and sold in 18 countries around the world this little publication captured the attention of the likes of Tyler Brûlé of MONOCLE and owners of the ACE HOTEL in New York, The Sydell Group. Issue 8 pictured - photography by Shane Reid.
Client
CityMag
Project
What Adelaide Will Look Like in 25 Years: An illustration created for CityMag's "Future Edition" documents and details elements of city life in 2040 as described by some of Adelaide's most informed and forward-thinking groups and individuals. Concept, art direction and content by us with illustration by Owen Lindsay & Shane Devries.
Client
Media Resource Centre
Project
Creating and developing marketing materials for the Mercury Cinema including creative direction, project management, print production and copywriting. These fun cards were created in collaboration with Jasmin Neophytou to give a distinct identity to Adelaide Cinémathèque members.
Client
Media Resource Centre
Project
Limited Membership cards for Mercury Cinema's Adelaide Cinémathèque
Client
UniSA
Project
In Situ – the graduate book for Master of Architecture, Interior Architecture and Interior Architecture Honours (2014) at UniSA was created in collaboration with Dan Vaughan and a select group of graduates. The embossed slip cover reveals a very tactile publication whose cover warps in response to its use. Concept, art direction, design, project management by Dan Vaughan for Masthead Studio.
Client
UniSA
Project
Detail: The slip cover conveyed the intent of the publication: Use alters original intent.
Client
WRP Legal & Advisory
Project
Winter Romaldi and Parhas Legal and Advisory needed to update their reception area to better reflect the quality of their practice. Masthead led the small-scale refurbishment, specifying key design fixtures, furnishing and signage.
Client
WRP Legal & Advisory
Project
WRP reception foyer re-branded, up and running.
Client
WRP Legal & Advisory
Project
Winter Romaldi and Parhas Legal and Advisory needed to update their reception area to better reflect the quality of their practice. Masthead led the small-scale refurbishment, specifying key design fixtures, furnishing and signage.
Client
WRP Legal & Advisory
Project
Winter Romaldi and Parhas Legal and Advisory needed to update their reception area to better reflect the quality of their practice. Masthead led the small-scale refurbishment, specifying key design fixtures, furnishing and signage.
Client
Adelaide City Council
Project
You, Me — City is a special publication created as a companion to the Adelaide Design Manual. Editorial direction, creative direction, design, photography, copy writing and project management by Masthead.
Client
Adelaide City Council
Project
You, Me — City (detail) Double Page Spread.
Client
Surrender Club
Project
Advertising campaign for pop-up Fringe venue – Surrender. Art direction, styling, props and casting by Masthead Studio. Photography: Randy Larcombe Graphic Design: Carlo Jensen