Masthead Studio
Client: R. McMahon Watchmakers
Audience Engagement, Design and Editorial

We work at the coal face with audiences: testing ideas, logging feedback and delivering better cut through for our clients. We will connect you to new markets and retain the faith of existing followers while adding value through design and our unique, inquisitive approach.

CityMag

Client

CityMag

Project

A separate business, CityMag was conceived as a way to showcase the emerging entrepreneurs changing Adelaide for the better. Edition 14 has been re-designed to reflect a new content structure and better connect with the business' digital engagement strategy.

Ginos Group advertising campaign

Client

Ginos Group

Project

This advertising campaign for one of the city's most innovative developers consists of a series of customised artworks made in collaboration with Be Friendly. Strategy and copy writing by Masthead, art direction and illustration by Be Friendly.

Leigh Street Luggage advertising

Client

Leigh Street Luggage

Project

Advertising campaign for Leigh Street Luggage. Strategy, art direction and copywriting by us. Photography: Andrè Castellucci

Collect

Client

Collect

Project

The co-creation of Masthead Studio and Xtra Shiny, Collect was the little magazine that could. Distributed and sold in 18 countries around the world this little publication captured the attention of the likes of Tyler Brûlé of MONOCLE and owners of the ACE HOTEL in New York, The Sydell Group. Issue 8 pictured - photography by Shane Reid.

Adelaide 2040

Client

CityMag

Project

What Adelaide Will Look Like in 25 Years: An illustration created for CityMag's "Future Edition" documents and details elements of city life in 2040 as described by some of Adelaide's most informed and forward-thinking groups and individuals. Concept, art direction and content by us with illustration by Owen Lindsay & Shane Devries.

Cinémathèque Membership cards

Client

Media Resource Centre

Project

Creating and developing marketing materials for the Mercury Cinema including creative direction, project management, print production and copywriting. These fun cards were created in collaboration with Jasmin Neophytou to give a distinct identity to Adelaide Cinémathèque members.

Cinémathèque Membership cards

Client

Media Resource Centre

Project

Limited Membership cards for Mercury Cinema's Adelaide Cinémathèque

In Situ

Client

UniSA

Project

In Situ – the graduate book for Master of Architecture, Interior Architecture and Interior Architecture Honours (2014) at UniSA was created in collaboration with Dan Vaughan and a select group of graduates. The embossed slip cover reveals a very tactile publication whose cover warps in response to its use. Concept, art direction, design, project management by Dan Vaughan for Masthead Studio.

In Situ

Client

UniSA

Project

Detail: The slip cover conveyed the intent of the publication: Use alters original intent.

WRP

Client

WRP Legal & Advisory

Project

Winter Romaldi and Parhas Legal and Advisory needed to update their reception area to better reflect the quality of their practice. Masthead led the small-scale refurbishment, specifying key design fixtures, furnishing and signage.

WRP

Client

WRP Legal & Advisory

Project

WRP reception foyer re-branded, up and running.

WRP

Client

WRP Legal & Advisory

Project

Winter Romaldi and Parhas Legal and Advisory needed to update their reception area to better reflect the quality of their practice. Masthead led the small-scale refurbishment, specifying key design fixtures, furnishing and signage.

WRP

Client

WRP Legal & Advisory

Project

Winter Romaldi and Parhas Legal and Advisory needed to update their reception area to better reflect the quality of their practice. Masthead led the small-scale refurbishment, specifying key design fixtures, furnishing and signage.

You, Me — City

Client

Adelaide City Council

Project

You, Me — City is a special publication created as a companion to the Adelaide Design Manual. Editorial direction, creative direction, design, photography, copy writing and project management by Masthead.

You, Me — City

Client

Adelaide City Council

Project

You, Me — City (detail) Double Page Spread.

Surrender Club Advertising Campaign

Client

Surrender Club

Project

Advertising campaign for pop-up Fringe venue – Surrender. Art direction, styling, props and casting by Masthead Studio. Photography: Randy Larcombe Graphic Design: Carlo Jensen