Masthead Studio
Client: Sydell Group LLC – The Line Hotel – Washington DC, USA
Brand strategy, design and content

We work at the coal face with audiences: Testing ideas, logging feedback and delivering better cut through for our clients. Masthead Studio will connect you to new markets, while retaining the faith of existing followers by using excellent design and world-class journalism to tell a captivating story about you.

Masthead Studio is part of Solstice Media, South Australia’s only locally owned media company. This makes us unique. We are not just a creative agency, but also a publisher, with all the skills and tools it takes to be heard in this digital age.

The world is exploding with branded content (which means only the most relevant content will resonate). Organisations with great stories need more than just content creators, they need a publisher. Masthead Studio is the content arm of InDaily and CityMag.

We create layers of differentiated content within a strategic framework that measures effectiveness, publishes to customised platforms and moves with agility in response to the marketplace.

We'd love to hear your story – get in touch via the about page below.

CityMag

Client

CityMag

Project

A separate business, CityMag was conceived as a way to showcase the emerging entrepreneurs who're changing Adelaide for the better. Pictured CM021 – WINTER. Editor: Farrin Foster. Creative Direction: Tyrone Ormsby

Girl Asleep Interactive Platform

Client

Windmill Theatre Co.

Project

An interactive platform for Windmill Theatre Co. Journalist: Farrin Foster. Art direction: Lauren Bezzina. Illustrator: Jasmin Neophytou. Web development and design: Molten www.windmill.org.au/girlasleep/

Girl Asleep Interactive Platform

Client

Windmill Theatre Co.

Project

An interactive platform for Windmill Theatre Co. Journalist: Farrin Foster. Art direction: Lauren Bezzina. Illustrator: Jasmin Neophytou. Web development and design: Molten www.windmill.org.au/girlasleep/

Girl Asleep Interactive Platform

Client

Windmill Theatre Co.

Project

An interactive platform for Windmill Theatre Co. Journalist: Farrin Foster. Art direction: Lauren Bezzina. Illustrator: Jasmin Neophytou. Web development and design: Molten www.windmill.org.au/girlasleep/

Vege Threads

Client

Vege Threads

Project

Brand strategy and identity. Watercolour by Kate Gagliardi

Vege Thread Re-Brand

Client

Vege Threads

Project

A brand identity re-fresh and review, we helped Vege Threads get to the core of their message and communicate this visually through refined but sturdy type and elegant illustration. Creative direction and copy writing: Josh Fanning. Illustration: Kate Gagliardi

Opening Night

Client

State Theatre & Adelaide Symphony Orchestra

Project

A central hub for arts and cultural organisations to promote their calendar of events. Concept, art direction, web design and development. http://openingnight.directory/

City Collective website

Client

City Collective

Project

A website overhaul for urban designers, architects and planners – City Collective. www.citycollective.com.au

City Collective website

Client

City Collective

Project

A website overhaul for urban designers, architects and planners – City Collective. www.citycollective.com.au

HCA Magazine

Client

Haircare Australia

Project

Haircare Australia wanted a one-stop shop for design, editorial and print production for their custom publication – HCA. Original cover design and art direction by MASH

HCA Magazine

Client

Haircare Australia

Project

Haircare Australia wanted a one-stop shop for design, editorial and print production for their custom publication – HCA. Original art direction and cover design by MASH

WRP

Client

WRP Legal & Advisory

Project

WRP reception foyer re-branded, up and running.

City Standard

Client

City Standard

Project

City Standard subscriber-only, premium journalism platform. Editor: Farrin Foster. Creative Director: Tyrone Ormsby. www.citystandard.com.au

Surrender Club Advertising Campaign

Client

Surrender Club

Project

Advertising campaign for pop-up Fringe venue – Surrender. Art direction, styling, props and casting by Masthead Studio. Photography: Randy Larcombe Graphic Design: Carlo Jensen